Zoho One · Quebec · Since 2019
Your processes,
optimized.
Your growth,
accelerated.
L'Optimisatrice designs custom CRMs for real estate professionals in Quebec — mortgage brokers, real estate brokers, property managers and private lenders.

Notary — Approval
$4,800 — Jean Fortin
Monday 9 AM — Marie Lavoie
Who we serve
Your sector,
our expertise.
Every real estate professional has distinct needs. Our solutions adapt to your reality — not the other way around. Since 2019, we've optimized more than 400 professionals across Quebec.
Why L'Optimisatrice
A team that
understands your
reality.
We're not just Zoho integrators. We're Quebec real estate specialists who understand the real challenges of your day-to-day — compliance, BOSS, broker networks, bilingualism.
Our team
Experts behind
every solution.
L'Optimisatrice is a multidisciplinary team of specialists passionate about real estate and technology — all united around one goal: simplifying your day-to-day.

Process specialist









Your process. Our specialty.
Every step, optimized by Zoho.
Select your profile, then click a step to see how Zoho automates it.
Click a step to explore the process
Click a step to see the associated Zoho tools
Our products
Custom or turnkey.

Brokio is a ready-to-use residential CRM built specifically for Quebec mortgage brokers. Connected to BOSS/M3, it includes every automation from day one.
- Direct connection to BOSS (M3 Group)
- Automated emails to clients, notaries, referral partners (FR/EN)
- Pre-qualification letter generation
- Automated compliance reports
- Smart tasks and reminders
- Built-in appointment booking
For real estate brokers, property managers and private lenders who need a solution tailored to their specific processes, built on the Zoho One platform.
- Analysis and mapping of your processes
- Custom Zoho One architecture
- Custom automations and integrations
- Electronic signatures & forms
- Social media scheduling
- Training and support included
Testimonials
What our clients say.

“I had the chance to work with the L'Optimisatrice team for a little over a year. They know how to offer effective solutions that meet real needs and align with a long-term vision. Best of luck to them!”

“I want to thank you, Florence, for all the work you did with me. You quickly understood my needs and gave me a lot of advice. I often think that if you could see my day-to-day, you'd surely have plenty more tips to save me time and improve my work habits.”

“Working with L'Optimisatrice was a very positive experience. Thanks to their expertise, our Zoho was optimized remarkably, which clearly improved our efficiency. I highly recommend their services.”

“The L'Optimisatrice team helps me automate many tasks with Zoho, and it's a real pleasure to work with them. Professional, efficient and always pleasant. I highly recommend them!”

“With Florence at L'Optimisatrice, we built a CRM tailored to our needs in record time. A functional CRM that doesn't tell us what to do but does it for us. I can properly follow up with my referral partners and have personalized follow-ups that let me put my time and attention elsewhere.”

“I've worked with Florence several times for help with my CRM and other apps in the Zoho One suite. Every time, she met my needs — and very quickly at that!”

“Implementing a new CRM system in an organization is a major challenge. We chose this partner and their experts to ensure a smooth transition — they listened to our specific needs and adapted and delivered the winning formula. I highly recommend this firm for your IT and CRM needs.”

“I want to thank L'Optimisatrice for their help with the Zoho CRM. Their professionalism helps me continually go further with Zoho, and they always have the right ideas to keep everything as simple as possible. It's greatly appreciated. Thanks again!”

“Your team stood out both for its deep mastery of the Zoho ecosystem and its ability to simplify, structure and optimize our internal processes. Thanks to you, we now have a CRM solution that is stable, smooth and perfectly suited to our operational realities. I highly recommend L'Optimisatrice.”

“My experience with Florence and Azali has been, and continues to be, remarkable. They quickly understood our challenges and optimized our processes with impressive precision and efficiency. I recommend them without hesitation to any business looking to get the most out of Zoho.”

“She turned what looked like a failure into a huge success. In 8 months she became one of Versa Capital's biggest partners. She's the Greta Thunberg of systems optimization — an activist for eliminating wasted time. Her mission: optimize your time to make more money.”

“We're privileged to work with Florence to build a CRM suited to our day-to-day operational management needs. Her expertise and commitment let us efficiently automate our tasks in commercial real estate brokerage.”

“A huge thank you to Florence, our CRM wizard! In the 2 years she's been with us, our CRM has completely changed. If you have a business and want a CRM that works for you instead of complicating your life, Florence is THE person you need.”

“In 2020, we had a vision to create a CRM focused on the needs of commercial mortgage brokerage. We're now 5 years into our partnership with Florence. We value her availability, the support she gives us and, above all, the fact that she's always ahead of our needs. Thank you, Florence!”

“Knowing I need a CRM to optimize my practice is easy. Having one that's both to my liking and functional seemed impossible. Thanks to Florence and her team, I'm able to automate a ton of administrative and follow-up tasks. I highly recommend them!”

“We're extremely satisfied with the service and with how our use of Zoho has been optimized. Their team has shown exemplary professionalism, great responsiveness and expertise that has greatly increased our efficiency. We highly recommend their services.”

“I received excellent service for the setup of my CRM. The team is efficient, fast and always follows up well. They gave me a CRM that reflects who I am. I recommend them!”

“Professional and fast service — I recommend them.”
Contact
Ready to optimize
your practice?
Book a free consultation. Together we analyze your processes and propose the solution best suited to your needs.






